Qualitative Research Methods and Data Collection Techniques
In this assignment we will evaluate qualitative research methods in more depth. In
the previous case assignment, you were expected to compare and contrast
qualitative and quantitative methodologies, as well as mixed method. In this Case
Assignment, you will evaluate in more detail the purpose, distinctive features,
advantages, and disadvantages of two out of the four qualitative research methods
in business research and sample populations described in the Module Overview.
After reading the required background material and finding at least two other
resources on your own, write a 5- to 7-page paper discussing the topic:
In your paper, you should answer the following questions using your own evaluation
and critical thinking.
1. Explain the purpose, features, advantages, disadvantages, sample populations,
and examples in business research of TWO of the four qualitative research
methods used in business research.
2. Explain TWO data collection techniques of your choice. Examples of data
collection techniques or source of evidence are interviews, participant observation
and fieldwork, direct observations, using documents or archival records.
3. If you were to conduct research, which qualitative research method and which
data collection technique would you prefer to use and why?
Length: The written component of this assignment should be 5-7 pages long
(double-spaced) without counting the cover page and reference page.
Organization: Subheadings should be used to organize your paper according to the
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