LEASE READ the Wildfang case in your Harvard Course Pack,
To visualize Wildfang, check out:
To guide your initial reading, look for answers to these questions:
1. What are the functional, emotional and social needs of WF’s customers?
2. Is the Wildfang brand riding a short term fad or does its tomboy positioning have staying power?
To get a sense of Wildfang, check out: https://www.youtube.com/watch?v=FOnwxNX5F78
And Wildfang’s web site: https://www.wildfang.com/
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