Bidder and target’s segment analysis

Your works in the Corporate Finance division of Super Retail Group (ASX code: SUL). The head of your division believes that under the current circumstances, Super Retail Group can benefit from acquiring Kathmandu Holdings Ltd (ASX code: KMD). He is planning on suggesting this deal to the CEO and the Board of Directors of Super Retail Group. He has therefore asked your group to prepare a briefing book or “pitch book” making a case for the acquisition of Kathmandu Holdings Ltd by Super Retail Group


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Deal Rationale [30 marks]

A series of slides will justify the deal concept and explain the logic of the deal. These slides will address the following points:

  • Overview of the bidder and the target
  • Bidder and target’s segment analysis (appendices)

In this you are required to prepare statement of analysis (Pie and Bar chart) Abstract from Annual reports


  • Bidder and target company’s industry analysis using the factors (five forces and others) discussed in the lectures
  • Bidder and target company’s company analysis: this will involve both qualitative and quantitative analysis
  • Bidder company’s strategy analysis and its merger strategy analysis
  • Comparison of the target company with peers (appendices)
  • Target’s management and management quality
  • Deal Rationale o This slide will include qualitative discussion of the sources of synergies and value creation as well as why the deal makes sense in a long-term or “strategic” sense o You need to bring together the analyses in the preceding points and other deal motivations to fully justify the choice of the target and the sources of synergy and value creation

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