International Marketing Concepts

Each module has an associated discussion forum. Post a response to each forum question and start conversations with your peers. Points are earned for responding to each discussion forum and for replying to fellow participants. Though you will only earn points for up to two responses, we encourage you to keep an ongoing dialogue about the discussion topic. The purpose of the discussion forum is to generate conversation about relevant topics. Post your response to each discussion question no later than Wednesday of each week and respond to at least two other class members’ postings by the Sunday of the week. Please feel free to respond to more than two other postings. We encourage you to learn from each other. Note that no points will be earned for discussion responses posted after the week ends.


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Discussion Board grades are based on the following rubric:

  Discussion Board Grading Element: Points:
INITIAL POSTING DUE ON WEDNESDAY.  Deliver solid content in 300-350 words – deductions taken for shorter responses.   Remember that the restatement of the questions and the reference recap at the bottom of your postings do not count towards the word count requirement.


Use an authored outside reference beyond your textbook. Zero points given for non-authored web sources.  It is okay/great to use your textbook, but I want to see more research beyond your text. You may use a brand web page but you still need an authored source.  Recap your reference in APA format only at the bottom of your posting. Your reference must be clearly cited in APA format within your posting to count.

Research always beyond the materials provided to ADD to the discussion.   An authored source is simply one that is associated with a human(s) NAME.   For example, your textbook is an authored source.  The United States Census Bureau is not an authored source.  But it is fine to use as long as you ALSO use an authored reference source.

No videos, blogs, tweets, wikis, interviews, podcasts, encyclopedias, or dictionaries allowed – use an authored reference.

Respond to two other student’s work by Sunday night at 11:59 PM EST – minimum 50-words for each response (no outside references required). 4


APA formatting helps in attribution of sources in academic work.  Similarly, since your discussion work is an academic exercise, the expectation is that you cite and recap references in the discussion board.    It is important to recap the references cited in the posting at the bottom of your posting as you would with a paper.   As you know, in an academic paper, your ‘Reference’ page is a recap of all sources cited in the paper.   It tells the reader that the following sources are attributed somewhere in the paper.  A reference does not count if it is cited (but not recapped) or recapped, but not cited in the paper.  Both steps must appear. In other words, it is important that all references cited match 100% the reference RECAPPED at the bottom of the posting or it is considered a serious academic error.

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