The host country of the business that I intend to start will remain in Canada, as I selected in week one. Canada is the best country that I have identified for investment since the environment in terms of business would favor the kind of business that I intend to start. Canada and U.S.A both use the dollar; the only difference comes in, in terms of the value o the dollar of the U.S.A and that of the dollar. Culture is the heart of any nation. As nations become more economically integrated, they continue developing the need for a stronger domestic and cultural expression to maintain their sovereignty and their level of identity. The impact of globalization, for instance, is manifesting in the reaffirmation of the local cultures. Canadian books, magazines, new media, and television programs are the best indicators of their culture. Looking at the culture, it is slightly different from the consumption culture of the United States. it is the cultural industry of a nation that shapes its society and helps develop an understanding of one another, giving the citizens o a given country the pride of them being citizens of the county. (Szkudlarek,2020)
The current business environment does not allow a business to operate in the local market only. The business environment has influenced different companies to open up branches or consider moving to foreign countries. This is why, for this business, the country of interest in Canada. However, the cultural differences between Canada and the U.S. that would impact the business include online marketing. In the U.S, online marketing is the order of the day; compared to Canada, people are still reluctant to utilize online platforms for advertising their businesses as consumers are not used to doing online transactions.
Since this business intends to invest mostly in online transactions as a requirement to deal with the coronavirus pandemic, it will require building a strong online marketing and management team that will ensure the business’s success. To manage the cross-cultural team, I will need to ensure the following: First, getting to know each team member. All of the people on board are supposed to be understood well. This is a foreign market, and the members involved in managing the business are also foreign to each other. therefore, knowing each team member will help ensure the creation of the team spirit as we shall encourage teamwork. (Tietze,2021)
Another way I would use to manage the cross-cultural team is adopting flexibility. This is because these are people from different cultures; therefore, sticking to one condition of how a business will be managed might kill the morale of the team members. Therefore, being flexible to adapt the different views of each team member will help develop the team spirit and enhance the health of the business environment. Another way of managing the cross-cultural team would be carefully listening to the team members. This will enable me to understand every team member and the different needs of each individual, making them feel recognized and valued.
Szkudlarek, B., Romani, L., Caprar, D. V., & Osland, J. S. (Eds.). (2020). The Sage handbook of contemporary cross-cultural management. Sage.
Tietze, S. (2021). Cross-cultural management revisited: A qualitative approach.
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