External Environment

Assignment Content

Assess the external environment for the organization you researched in Wk 1.
Based on your assessment and the organization’s strengths and weaknesses you identified in Wk 1, evaluate opportunities for that organization to add economic, social, and environmental value.
Recommend an opportunity that best capitalizes on the organization’s valuable, rare, and hard-to-imitate resources; is least impacted by the organization’s weaknesses; and will take best advantage of the external environment.
Create a Microsoft® PowerPoint® presentation to present your assessment, evaluation, and recommendation. Include the following sections in your presentation:
A cover slide
An agenda
A description of the organization (1 slide with speaker’s notes).
A summary of the strengths and weaknesses of the organization (2 slides with speaker’s notes)
Key aspects of your assessment of the external environment that present opportunities for adding value, such as trends, unmet needs, unsolved problems, under-served consumer groups, etc. (2-3 slides with speaker’s notes)
An evaluation of opportunities to add economic value (1 slide with speaker’s notes)
An evaluation of opportunities to add social value (1 slide with speaker’s notes)
An evaluation of opportunities to add environmental value (1 slide with speaker’s notes). Note: Some opportunities may appear on more than 1 slide. For example, you may find an opportunity that adds economic, social, and environmental value.
A recommended opportunity to pursue first, with a rationale that shows how the opportunity capitalizes on the organization’s valuable, rare, and hard-to-imitate resources; is not much impacted by the organization’s weaknesses; and takes advantage of the external environment (1 slide, with speaker’s notes)
A conclusion
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