The point of this discussion was to look at ways to better utilize both distribution channels and encourage customers to return back to the store.
Does emphasizing e-commerce capability achieve this objective?
My post is below and the instructor question above
The pandemic has affected how business is conducted, and most firms have opted for e-commerce because there are reduced sales, especially for retailers in a physical location due to the health protocols that restrict social interactions. Like the manager in the brick-and-mortar store, I would consider the company investing more resources in e-commerce since the Covid-19 has created a new normal and cannot end anytime soon. The adoption of e-commerce would increase stay-at-home online shopping orders, reducing mall visits (Yohn, 2020). A simple and seamless eCommerce experience is adopted by having the best infrastructure that allows customers to research, select, and purchase products online. As the manager, I would make sure that the website is mobile-responsive and offer integrated services that include the “buy online pick up in store” and delivering a consistent digital experience that ensure that customers get their products on time with much flexibility.
In Additionally, the second idea is on pricing that ensures that customers get the product at a more affordable cost, especially in this pandemic where people have lost their source of income. The company would give a 5% discount for customers who buy products online, which will increase sales and reduce the number of customers who rely on the physical store and avoid congestion. The strategy would work since most people currently use the online platform that includes social media, which would be the best platform to promote the offer (Yohn, 2020). The increase of customers that demand the products online makes the delivery of the products to their doorstep affordable.
Yohn, D. (2020). The Pandemic Is Rewriting the Rules of Retail. Harvard Business Review. Retrieved 18 August 2021, from https://hbr.org/2020/07/the-pandemic-is-rewriting-the-rules-of-retail.
Why Work with Us
Top Quality and Well-Researched Papers
Our writers are encouraged to read and research widely to have rich information before writing clients’ papers. Therefore, be it high school or PhD level paper, it will always be a well-researched work handled by experts.
Professional and Experienced Academic Writers
For one to become part of our team, thorough interview and vetting is undertaken to make sure their academic level and experience are beyond reproach, hence enabling us give our clients top quality work.
Free Unlimited Revisions
Once you have received your paper and feel that some issues have been missed, just request for revision and it will be done. In addition, you can present your work to the tutor and he/she asks for improvement/changes, we are always ready to assist.
Prompt Delivery and 100% Money-Back-Guarantee
All our papers are sent to the clients before the deadline to allow them time to review the work before presenting to the tutor. If for some reason we feel our writers cannot meet the deadline, we will contact you to ask for more time. If this is not possible, then the paid amount will be refunded.
Original & Confidential
Our writers have been trained to ensure work produced is free of plagiarism. Software to check originality are also applied. Our clients’ information is highly guarded from third parties to ensure confidentiality is maintained.
24/7 Customer Support
Our support team is available 24 hours, 7 days a week. You can reach the team via live chat, email or phone call. You can always get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
You have had a hectic day, and still need to complete your assignment, yet it is late at night. No need to panic. Place your order with us, retire to bed, and once you wake up, the paper will be ready.
It does not matter the urgency of your paper, or the academic level, our team is ready to help you 24/7. Just contact us and all your academic needs will be sorted.
Admission Essays & Business Writing Help
A student is often required to write an admission letter requesting to be admitted in a certain institution. For you to be gain that admission in your dream institution, you must write a convincing letter. You can depend on our team for the best admission letters.
Academic writing is not just about getting information and throwing it all over. Our team will ensure you have a polished paper that is coherent and has a good flow of information. We also ensure the paper follows the correct formatting styles like APA, Harvard, MLA, Chicago/Turabian.
If our writers write a paper but you are not satisfied in one way or another, you can always ask for revision. This is totally free. Our writers and editors will revise your paper untill you are be totally satisfied. We as well offer revision for papers not done by our writers at a small fee.