Conscious Capitalism Approach

Part F (20 possible points) Use the rule of thumb (1 quality sentence per each point)


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If your company used the Conscious Capitalism approach urged by John Mackey, then their actions/decisions would be much different. Recall that John Mackey ( described Conscious Capitalism in this way:


  1. Business has a deeper purpose which is different from maximizing profit and increasing shareholder value. He explained that all business has to make a profit but it is not why a business exists. He urged businesses to discover or create their deeper purpose. Be sure you watch this clip and understand what a deeper purpose would be for your company.


  1. Business is not a machine. Rather a business is part of a larger ecosystem understanding the interconnections between different constituents (stakeholders) with the business. Stakeholders are cooperating together to create more value together – but creating value that benefits the system – create value for all of the stakeholders. Mackey believes in the long term that profits are best created in this way than a focus on short-term gains.


For this question, help your unethical acting company discover its deeper purpose. (10 points)


Also, discuss how your “unethical” acting company could change its behavior and use the stakeholder approach Mackey describes to create value for all stakeholders (employees, customers, suppliers, distributors, community, etc.). (10 points)



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