Recommendation Technology

M4D1: Recommendation Technology

 

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This activity addresses the following Module Outcomes:

  • MO1: Compare methods to improve website rankings on search results pages. (CO2)
  • MO2: Compare key technologies that made Web 2.0 possible. (CO5)

Improving an organization’s place in a search engine and the likelihood of being found by consumers is a complex process. However, there are steps that can be taken to rise to the top of the search rankings.

In preparation for this discussion, please read the required material and watch the assigned videos, then respond to the following questions from Chapter 6 of the textbook:

In your initial post, answer the following questions from the textbook and your instructor:

  1. How is a recommendation engine different from a search engine?
  2. Besides e-commerce websites that sell products, what are some other ways recommendation engines are being used on the Web today?
  3. Before implementing a content-based recommendation engine, what kind of information would website operators need to collect about their products?
  4. What are the four limitations or challenges that recommendation systems sometimes face?

(Turban, et al., 2017).

In your response, complete the following:

  1. Name two additional ways that recommendation engines are being used on the Web today and explain the benefit to the consumer.

Your response should be substantive (at least 150 words) and include reference citations and, where applicable, use APA formatting.

After you have posted your introduction, be sure to come back periodically to read what others have posted.

Consult the Discussion Posting Guide for information about writing your discussion posts. It is recommended that you write your post in a document first. Check your work and correct any spelling or grammatical errors. When you are ready to make your initial post, click on “Reply.” Then copy/paste the text into the message field, and click “Post Reply.”

To respond to a peer, click “Reply” beneath her or his post and continue as with an initial post.

Evaluation

This discussion will be graded using the discussion board rubric. Please review this rubric, located on the Rubrics page within the Start Here module of the course, prior to beginning your work to ensure your participation meets the criteria in place for this discussion. All discussions combined are worth 20% of your final course grade.

As you will see in the rubric, to maximize your points on the discussions, you should make sure you adhere to the following:

  • Consistently synthesize and tie in specific, relevant information and examples from course materials, and from own experiences or current events, to support ideas.
  • Frequently make comments that build on what has already been said and extends the discussion, moving it forward. Encourage a deeper analysis of content by asking meaningful, relevant questions about postings.
  • Posts are well-organized, clearly and concisely written. The posts are easy to read and free of spelling and grammatical errors. Sources, if applicable, are present and cited correctly. Posts are courteous and respectful of other viewpoints.

Reference:

Turban, E., Pollard, C., & Wood, G. (2017). Information Technology for Management (11 ed.): Wiley. Chapter 1 and 2.

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