M4D1: Recommendation Technology
This activity addresses the following Module Outcomes:
Improving an organization’s place in a search engine and the likelihood of being found by consumers is a complex process. However, there are steps that can be taken to rise to the top of the search rankings.
In preparation for this discussion, please read the required material and watch the assigned videos, then respond to the following questions from Chapter 6 of the textbook:
In your initial post, answer the following questions from the textbook and your instructor:
(Turban, et al., 2017).
In your response, complete the following:
Your response should be substantive (at least 150 words) and include reference citations and, where applicable, use APA formatting.
After you have posted your introduction, be sure to come back periodically to read what others have posted.
Consult the Discussion Posting Guide for information about writing your discussion posts. It is recommended that you write your post in a document first. Check your work and correct any spelling or grammatical errors. When you are ready to make your initial post, click on “Reply.” Then copy/paste the text into the message field, and click “Post Reply.”
To respond to a peer, click “Reply” beneath her or his post and continue as with an initial post.
This discussion will be graded using the discussion board rubric. Please review this rubric, located on the Rubrics page within the Start Here module of the course, prior to beginning your work to ensure your participation meets the criteria in place for this discussion. All discussions combined are worth 20% of your final course grade.
As you will see in the rubric, to maximize your points on the discussions, you should make sure you adhere to the following:
Turban, E., Pollard, C., & Wood, G. (2017). Information Technology for Management (11 ed.): Wiley. Chapter 1 and 2.
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