This is a classic case that I have used for years. Your task is to redesign the office for the workforce of today. You have complete power to redesign the office and make any changes that you think will transform this office. You can fire employees or change their job responsibilities. You may use any technology that is currently available in your redesign. Be creative and visionary.
1. Specifically, describe the changes you would make to the
1. Workflow & office (seating) arrangement
2. Job duties (SRs, typists, supervisors, managers)
3. Hierarchy, (how many levels of management will you have)
2. Who would resist your changes?
3. What measures would you use to evaluate success of your redesign?
CUSTOMER SERVICE OFFICE*
The purpose of the customer service office is to provide service for existing and potential telephone customers. The rvork requires taking calls from existing or potential customers and noting the type of telephone requested, the location of the phone in the house, the type of extension cords, the number of party lines, and the rates for residential customers. Commercial customers require additional services including extensions, srvitchboards, intercorns, and long disiance package rates.
FIGURE 31. Service ReprEsentative’s Office
uNtrAManaEor I I- I u*itBManasar+==il’.- Unit A $”t i*, Unit B
l-:.-“”‘ I Ef t “* I nf fJ*.o,” f []fh,=flf]G
Int]f fh=.,frEcl []t][]Itl ut]utr.l urtr! nnt]itttrtlnry trntJ:r tInn nt]rd nrr
It]t]nt]{ [t]n f,rrtr] trFn
Code: BOS – Business Of f ice Supervisorr SR – Sarvice RePresentalives
So3 – Seivice Oraer Supervisors T r Typi3rr
The Customer Service office lvas laid out as it appears in Figure 3-l – The figure shotys the suborclinates’ desks in the standard, in-line arrangement, fronted
Ui tt. desks of their supervisors, who exercised close control over the employees- Each service representative is rated against all other service representatives
in the office in terms of number of calls hand.led, accessibility of service repre-
sentatives, ancl number of errors made during customer contacts- Consequently,
it is not unusual for a strpervisor to monitor a service representative’s conversation,
with or without the sen’ice representative’s knowledge, or to check through each
service representative’s customer records for mistakes,Ivlonttrly individual
performance is published, and placed on the office bulletin board’
Work for each service representative is determined by the “next customer
who calls in” from anyrvhere in the district. The service representative is ‘
responsible for handling a1l residential customers’requests for nerv service, or for
transferring service from one arsa to another rvhen a custorner moves. When a
customer calls the service representative, the service representative must issue
the order for service. This is done by putting all of the appropriate information on
a form called a “?334.” This form is then sent to the typist goup.
The typist’s job requires that the orders be transrnitted to the telephone
installers a”a tn. billing and other departments. As the arrangement exists, any typist can be called on to type an order for any service representative.
Becatrse the service representative groups and the typist grorlps are evaluated’
and ranked against each other, each group carefully checks the other’s lvork for
errors, and rvill report these elrors to their immediate supervisor. ihe usual employment sequence is to start as a typist, then be promoted to
seryice office representative, and eventually become a service order supervisor-
The jobs in the Customer Service ofhce and thek abbreviations used in this
exercise are:
BOS – Business Office Supervisors of Service Representatives and Service Order TYPists
SR – Service itipr.r.ntatives take telephone calis,’and they function as indoor salespersons of telephone apparatus and services.
T – Typists, rvho transmit the orclers to the telephone installers and the billing, directory, and other departments
SOS – Service Order SuPervisors \Yhen a psrson calls the telephone company to request the installation of a
telephone or ne\y service, the call goes through a switchboard to the service repre-
sentative who has been off the line the longest. Processing a service request involves the follorving steps or lvork flow:
FIGURE 3-2. S/ork Flout
Service R epresentative
TypistService Order Supervisor
Switchboai’d Service Representative
DirectoryB illingService Order Center
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