Company Analysis

Assignment # 2 – Business Report: Company Analysis

You are an analyst in the Industry Department of the government of a developing nation (for this

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assignment, the particular country is not important). Like many developing nations, the majority of your

workforce is unskilled to semi-skilled, and your country is trying to develop an industrial base which

will provide jobs and help raise the standard of living of the population. However, your government is

wary of letting foreign companies set up operations in your country that might harm, or treat unfairly,

the county, its people, or its resources. Several companies have recently petitioned your government for

permission to set up operations in your country (see list of companies provided). You have been asked

by the Minister of Industry to analyse your choice of any one of the companies on the list provided.


The Minister is a very busy person, so it is important that the report be written in a clear and concise

manner. It will be judged on the factual information it contains, the clarity of your argument and the

depth of your analysis. Please note that you should not try to gather data that supports only one side or

the other of whether or not to give the company permission to proceed. Rather, you should gather all the

pertinent data and let your analysis guide you to the best recommendation.


The report is to be a maximum of 10 pages (doubled spaced, Times New Roman, 12-point font, 2.54

cm margins) plus title page, table of content, references, and appendices. The title page must contain

your name, student number, name of course and professor, date, and the company you have chosen from

the list provided. The first half page (maximum) of the report will be an executive summary of the

report’s highlights, including your recommendation. The remainder of the ten pages will cover the

material noted in the rubric below with marks allocated as shown. Please number the pages and use the

items listed in the rubric as headings in your report.


Only the first 10 pages in your report will be read and graded. Two or more relevant appendices are

expected. You may include relevant appendices at the end of the ten-page report (Appendices go after

the list of references. You must mention them in the body of your report).


The report must cite at least 6 different sources. Information sources could include the company’s

own website and annual reports, and from business journals, business newspapers, business websites,

etc. Be wary of relying too heavily on any one source, especially a company’s own website as they will

most certainly put a positive spin on all of the company’s activities. Do not use Wikipedia. Ensure that

all data is cited. In this report, there should be few, if any, quotes. If you do use a quote, ensure that it

is in quotation marks and properly cited. Keep in mind that if a quote is not in quotation marks and

properly cited, it is considered plagiarism.


Please note that Carleton University offers a Writing Tutorial Service through the Centre for Student

Academic Support (CSAS) that provides writing consultations, 1-on-1 learning support sessions, and

online workshops to help you with your writing. This may be especially helpful for those for whom

English is a second language. Information can be attained on their website (

Late submissions will not be accepted.

No in-text citations = zero on the assignment.




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