Measuring the effectiveness of advertising campaigns has always been a challenge. Conduct online research to find five Super Bowl advertisements to analyze and answer the following questions (include links to the advertisements):
· Summarize the television advertisements selected and analyze the target audience and the objective(s) of the advertisements.
· Based on your research and assigned weekly readings, propose methods a marketer can use to evaluate the effectiveness of the advertising message for the advertisements you selected.
· What are the advantages and disadvantages of the various methods?
· What are the situations or circumstances where a method would be most effective?
Be sure to conclude your paper with a summary of the key points of learning from your work.
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