Relationship of Brick and Mortar vs Online

Modern customers usually use features of both channels to create convenience and to reach their goals. They can use the website or social media of brand to read reviews, compare prices and find out features of products that they want to buy. After that, they come to the brick and mortar store to buy because of wanting to make sure product quality. This makes trillions of dollars abandoned in online shopping carts.

In contrast, customers go to the physical store to see and feel products to make sure they understand them clearly. Especially, most of them always check the price by phone before making purchasing decisions. After that, they buy these products through the Internet to get promotions as well as discount programs at a lower price.

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Leverage the Similarities and Differences of Both Two Model to Optimize Business Effectiveness.

Participate in the e-commerce world:

Brick and mortar stores are holding the economic power and this strength will decrease in the future and give place for online stores. To counteract this, brick-and-mortar stores need to participate in the e-commerce world while operating brick-and-mortar stores to optimize business’ revenue.

Currently, under lifty percent of small businesses take advantage of the power of e-commerce. This means they are missing out much money in the virtual cart while the e-commerce model is developing continuously. Time by time, small businesses will be limited potential business power if there is no online presence.

The limits of a brick and mortar store will change into advantages if you know how to combine both models with the limitless potential of the Internet.

Give your customers more value: Some delivery costs will incur when buying online, so businesses can offer special deals or free shipping when the purchase amount meets a certain threshold. Commonly, customers usually forego visiting physical stores because of getting the best deals online. Therefore, you should provide a better deal in-store to attract your customers and drive traffic to brick-and-mortar stores. This creates opportunities to give customers a good experience at the store.

Products’ prices must match either to your online deals or your competitor’s price. This will make customers ignore the price factor and not care about your competitors because they count on getting the best price from your store.

Synchronize your online store and physical store

You must synchronize your efforts online and in-store such as a discount program happening in the brick and mortar store as well as an online store. If customers see the online and in-store price being different, they feel confused and you are missing an opportunity to create a good client relationship.

Conclusion Before choosing the brick and mortar store or online store, you need to understand who your target audience is and how the best way to reach them. This will help you not waste time and money as well as make your business more and more developed.

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