Awareness Raising

Raising awareness is one of the oldest forms of trying to change the behavior of society. It involves educating the people while trying to initiate change through behavioral and attitude change. In most cases, people believe in something based on their knowledge over the years, including being passed on from parents or guardians. Most of the time, the knowledge may be wrong but has an adverse impact on the attitude and behavior of the person. Their knowledge of something having passed down generations may not reflect the true picture of the subject or issue. Therefore, raising awareness tries to change the person’s attitude, beliefs, and behavior by informing them and educating them on the topic or issue. The new knowledge gained by the person is supposed to influence their attitude and behavior. This will lead to having new ideologies which are true.

Raising awareness can be a successful initiative when well planned and implemented. Raising awareness can be used as an advocacy tool to help in convincing policy makers of the urgency of a certain issue. Raising awareness can be used to help educate people about topics or issues and encourage them to participate in bringing change (Voirol et al., 2021). There are two thoughts behind raising awareness. The two thoughts can effectively bring change to the society facing an issue.

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The current issue of discrimination can be fought by raising awareness. Very few people can define discrimination based on the accent of the person. This is because explaining this form of discrimination is a complex process. Those who discriminate against others based on their accents mostly do it out of fear. Therefore, the intervention is to help educate those who are unaware that discriminating against others based on their accent is wrong and can hurt their employment opportunities. Some of those discriminated against due to their accents are highly qualified. Companies may miss out on the best talent due to this form of discrimination. The education should be about how minority communities suffer from this type of discrimination due to a lack of employment opportunities.

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