Top management, also referred to as the executive level, guides and controls the overall fortunes
of a business.  This level includes such positions as the president or CEO, the chief financial
officer, the chief marketing officer, and executive vice presidents. Top managers devote most of
their time to developing the mission, long-range plans, and strategy of a business—thus setting
its direction. They are often asked to represent the business in events at educational institutions,
community activities, dealings with the government, and seminars and sometimes as a
spokesperson for the business in advertisements. It has been estimated that top managers spend
55 percent of their time planning. 
Middle management is probably the largest group of managers. This level includes such
positions as regional manager, plant manager, division head, branch manager, marketing
manager, and project director. Middle managers, a conduit between top management and first-
line management, focus on specific operations, products, or customer groups within a business.
They have responsibility for developing detailed plans and procedures to implement a firm’s
strategic plans. 
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