One important part of the investigation and planning phase is to determine your BATNA, which is an
acronym that stands for the “best alternative to a negotiated agreement.” Roger Fisher and William Ury
coined this phrase in their book Getting to Yes: Negotiating without Giving In.
Thinking through your BATNA is important to helping you decide whether to accept an offer you receive
during the negotiation. You need to know what your alternatives are. If you have various alternatives, you
can look at the proposed deal more critically. Could you get a better outcome than the proposed deal?
Your BATNA will help you reject an unfavorable deal. On the other hand, if the deal is better than another
outcome you could get (that is, better than your BATNA), then you should accept it.
Think about it in common sense terms: When you know your opponent is desperate for a deal, you can
demand much more. If it looks like they have a lot of other options outside the negotiation, you’ll be more
likely to make concessions.
As Fisher and Ury said, “The reason you negotiate is to produce something better than the results you can
obtain without negotiating. What are those results? What is that alternative? What is your BATNA—your
Best Alternative To a Negotiated Agreement? That is the standard against which any proposed agreement
should be measured.” 
The party with the best BATNA has the best negotiating position, so try to improve your BATNA whenever
possible by exploring possible alternatives. 
Going back to the example of your new job negotiation, consider your options to the offer you receive. If
your pay is lower than what you want, what alternatives do you have? A job with another company?
Looking for another job? Going back to school? While you’re thinking about your BATNA, take some time
to think about the other party’s BATNA. Do they have an employee who could readily replace you?
Once you’ve gotten a clear understanding of your own goals, investigate the person you’ll be negotiating
with. What does that person (or company) want? Put yourself in the other party’s shoes. What alternatives
could they have? For example, in the job negotiations, the other side wants a good employee at a fair
price. That may lead you to do research on salary levels: What is the pay rate for the position you’re
seeking? What is the culture of the company?
Greenpeace’s goals are to safeguard the environment by getting large companies and organizations to
adopt more environmentally friendly practices such as using fewer plastic components. Part of the
background research Greenpeace engages in involves uncovering facts. For instance, medical device
makers are using harmful PVCs as a tubing material because PVCs are inexpensive. But are there
alternatives to PVCs that are also cost effective? Greenpeace’s research found that yes, there
are.  Knowing this lets Greenpeace counter those arguments and puts Greenpeace in a stronger position
to achieve its goals.
Why Work with Us
Top Quality and Well-Researched Papers
Our writers are encouraged to read and research widely to have rich information before writing clients’ papers. Therefore, be it high school or PhD level paper, it will always be a well-researched work handled by experts.
Professional and Experienced Academic Writers
For one to become part of our team, thorough interview and vetting is undertaken to make sure their academic level and experience are beyond reproach, hence enabling us give our clients top quality work.
Free Unlimited Revisions
Once you have received your paper and feel that some issues have been missed, just request for revision and it will be done. In addition, you can present your work to the tutor and he/she asks for improvement/changes, we are always ready to assist.
Prompt Delivery and 100% Money-Back-Guarantee
All our papers are sent to the clients before the deadline to allow them time to review the work before presenting to the tutor. If for some reason we feel our writers cannot meet the deadline, we will contact you to ask for more time. If this is not possible, then the paid amount will be refunded.
Original & Confidential
Our writers have been trained to ensure work produced is free of plagiarism. Software to check originality are also applied. Our clients’ information is highly guarded from third parties to ensure confidentiality is maintained.
24/7 Customer Support
Our support team is available 24 hours, 7 days a week. You can reach the team via live chat, email or phone call. You can always get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
You have had a hectic day, and still need to complete your assignment, yet it is late at night. No need to panic. Place your order with us, retire to bed, and once you wake up, the paper will be ready.
It does not matter the urgency of your paper, or the academic level, our team is ready to help you 24/7. Just contact us and all your academic needs will be sorted.
Admission Essays & Business Writing Help
A student is often required to write an admission letter requesting to be admitted in a certain institution. For you to be gain that admission in your dream institution, you must write a convincing letter. You can depend on our team for the best admission letters.
Academic writing is not just about getting information and throwing it all over. Our team will ensure you have a polished paper that is coherent and has a good flow of information. We also ensure the paper follows the correct formatting styles like APA, Harvard, MLA, Chicago/Turabian.
If our writers write a paper but you are not satisfied in one way or another, you can always ask for revision. This is totally free. Our writers and editors will revise your paper untill you are be totally satisfied. We as well offer revision for papers not done by our writers at a small fee.