Evaluative language is also often used for other speech acts. When a fan says, “That band is great,” this usually expresses admiration for their music and a desire to hear more. After a meal, someone who announces, “That was horrible,” is often expressing aversion or even disgust at the food. To say, “That’s too bad,” is often to express disappointment or sadness. In these ways, evaluative language is used to perform speech acts of expressing emotion.
These speech acts do not, however, exhaust the meaning of evaluative language. For one thing, evaluative language is typically also used to bring about certain effects. When a mother tells her son that that he ought to keep his promises, she not only prescribes that her son not lie; she also standardly intends to have an effect on his behavior—she tries to get him to keep his promises. And when war protesters express their disapproval by calling a war immoral, they are normally trying to get anyone listening to feel the same way about the war. Thus, evaluative language is used to perform con- versational acts of changing people’s behavior and feelings.
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