Because the focus of qualitative research differs from the focus of statistical research, it requires a set of principles for the selection of data sources. The focus of statistical research is to make claims about a population on the basis of the study of a sample of that population. Thus, it requires a random or representative selection of data sources from a population. The focus of qualitative inquiries is on describing, understanding, and clarifying a human experience. It requires collecting a series of intense, full, and saturated descriptions of the experience under investigation.
Although the term sampling is generally used in qualitative research to refer to the selection of participants and documents, the term must be used with care. It is another term, like data, that has been adopted from quantitative practices but whose meaning has been altered. Sampling carries the connotation that those chosen are a sample of a population and the purpose of their selection is to enable findings to be applied to a population. Sampling implies that the people selected are representative of a population. I think that the term selection more closely describes the method for choosing qualitative data.
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