The climb to the top is arduous and steep. People by James Kouzes and Barry Posner
become exhausted, frustrated, and dis- enchanted, and are tempted to give up. Genuine acts of caring draw people forward. Recognize contributions by showing appreciation for individual excel- lence. Such recognition can be one-to- one or with many people. It can come from dramatic gestures or simple actions.
Part of your job as a leader is to show appreciation for people’s contri- butions and to create a culture of cele- brating the values and victories by creating a spirit of community. Recognition and celebration aren’t necessarily about fun and games, though fun and games abound when people encourage the hearts of their constituents. Neither are they about pretentious ceremonies designed to create some phony sense of camaraderie. Encouragement is, curi- ously, serious business because it’s how you visibly and behaviorally link rewards with performance. Make sure that people see the benefit of behavior that’s aligned with cherished values. When they are authentic and from the heart, celebrations and rituals build a strong sense of collective identity and community spirit that can carry a team through extraordinarily tough times.
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