Inspire a Shared Vision

People describe their personal-best leadership experiences as times when they imag- ine an exciting, highly attractive future. They have visions and dreams of what could be. They believe in those dreams, and are confident in their abilities to make extraordinary things happen. Every organization or social movement begins with a dream or vision—it’s the force that creates the future.

Leaders envision the future by imagin- ing exciting and ennobling possibili- ties. You need to make something happen, to change the way things are, to create something that no one else has created before. Much as an archi- tect draws a blueprint or an engineer builds a model, before starting any project you need to have a clear vision of what the results should look like— and connect it to the past, to the history that got you to where you are. You can’t command commitment—you have to inspire it. You have to enlist others in a common vision by appealing to shared aspirations. Unity of purpose is forged when you show your people how the dream is a shared dream and how it fulfills the common good. When you express your enthusiasm and excitement for the vision, you ignite passion in others.

Challenge the process. Challenge is the crucible for greatness. Every per- sonal-best leadership case involved a change from the status quo. The chal- lenge might have been an innovative new product, a cutting-edge service, groundbreaking legislation, an invigo- rating campaign, a revolutionary turn- around, or the start-up of a new plant or business. It could also be dealing

Leadership Challenge

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