Personalization must not be mixed up with customization. While customization relates to changing, assembling or modifying product or service components according to customers’ needs and desires, personalization involves intense communication and interaction between two parties namely customer and supplier. Personalization in general is about selecting or filtering information objects for an individual by using information about that individual (the customer profile) and then negotiating the selection with the individual….
Examples of Personalization in Health Care
Increased accessibility of data and information leading to increased patient and family participation in decision making
Possibility of personalized medicine – right drug at the right dose at the right time
Focus on individual rather than (chronic) condition, including evidence based medicine and self management
Recent Evolutionary Trends in CQI
The integration of CQI into public health activities
The integration of CQI into nursing education (QSEN)
The expanding role of accreditation.
The global spread of CQI across countries and health services
Greater understanding and use of broad–based applications and methods
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