Attention Focus

Researchers studying the topic of attention focus on the innerworkings of the brain and how it filters relevant information, or stimuli, within the environment. These stimuli encompass the entirety of all the information being gathered by our sensory organs and processing circuits (Gazzaniga, Irvy, & Mangun, 2018). However, a subset of attention, dubbed selective attention, focuses on how the brain chooses which information is relevant over which information is not. The study of selective attention has led researchers to another question, which is where within the information processing chain does selective attention actually take place. Two major trains of thought lead this debate, early selection and late selection (Gazzaniga, Irvy, & Mangun, 2018).

The early selection model suggests that stimuli within a person’s environment will be scanned early within the selection process. If this information is found relevant, it will be passed further along for processing, however, if it is not, it will be tossed out before in-depth information processing can take place. This idea is inline with Broadbent’s proposed model, where only important information is allowed to pass through bottlenecks, or choke points within the processing pathways, for processing, while less important information is stopped and ignored (Gazzaniga, Irvy, & Mangun, 2018). This can help explain situations like those proposed by the cocktail party effect. For example, when one is in a crowded environment, such as a concert, party, or another type of group gathering, they can choose to attend to a specific conversation while managing to ignore the other stimuli around them (Gazzaniga, Irvy, & Mangun, 2018). Utilizing the early selection model, the brain is made aware of the surrounding stimuli, via covert attention methods, but it is found irrelevant and thus is not processed unless it acts as a cue and catches the persons attention, such as a flash of light.

Don't use plagiarized sources. Get Your Custom Essay on
Attention Focus
Just from $13/Page
Order Essay

On the other hand, the late selection model suggests quite the opposite. Late selection models suggest that all information within the user’s sensory field is initially processed equally by the thalamus and other associated parts of the brain. Not until later in the processing stages is information determined to be important, encoded within memory, and acted upon (Gazzaniga, Irvy, & Mangun, 2018). This model suggests that a person will only act upon a stimulus when it is fully processed and recorded by the brain and a meaning has been established. This specific flow of information can be seen as a top down, goal driven, well informed behavior process (Gazzaniga, Irvy, & Mangun, 2018). For example, a person can take in all physical features, sounds, movements, and location of a creature moving up from a river, before actually determining that they need to run from an alligator.

Academic Heros
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

Our writers are encouraged to read and research widely to have rich information before writing clients’ papers. Therefore, be it high school or PhD level paper, it will always be a well-researched work handled by experts.

Professional and Experienced Academic Writers

For one to become part of our team, thorough interview and vetting is undertaken to make sure their academic level and experience are beyond reproach, hence enabling us give our clients top quality work.

Free Unlimited Revisions

Once you have received your paper and feel that some issues have been missed, just request for revision and it will be done. In addition, you can present your work to the tutor and he/she asks for improvement/changes, we are always ready to assist.

Prompt Delivery and 100% Money-Back-Guarantee

All our papers are sent to the clients before the deadline to allow them time to review the work before presenting to the tutor. If for some reason we feel our writers cannot meet the deadline, we will contact you to ask for more time. If this is not possible, then the paid amount will be refunded.

Original & Confidential

Our writers have been trained to ensure work produced is free of plagiarism. Software to check originality are also applied. Our clients’ information is highly guarded from third parties to ensure confidentiality is maintained.

24/7 Customer Support

Our support team is available 24 hours, 7 days a week. You can reach the team via live chat, email or phone call. You can always get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

You have had a hectic day, and still need to complete your assignment, yet it is late at night. No need to panic. Place your order with us, retire to bed, and once you wake up, the paper will be ready.


Essay Writing Service

It does not matter the urgency of your paper, or the academic level, our team is ready to help you 24/7. Just contact us and all your academic needs will be sorted.


Admission Essays & Business Writing Help

A student is often required to write an admission letter requesting to be admitted in a certain institution. For you to be gain that admission in your dream institution, you must write a convincing letter. You can depend on our team for the best admission letters.


Editing Support

Academic writing is not just about getting information and throwing it all over. Our team will ensure you have a polished paper that is coherent and has a good flow of information. We also ensure the paper follows the correct formatting styles like APA, Harvard, MLA, Chicago/Turabian.


Revision Support

If our writers write a paper but you are not satisfied in one way or another, you can always ask for revision. This is totally free. Our writers and editors will revise your paper untill you are be totally satisfied. We as well offer revision for papers not done by our writers at a small fee.