Ethnocentrism and Cultural Relativism
Although human societies have much in common, cultural differences are far more prevalent than cultural universals. For example, while all cultures have language, analysis of conversational etiquette reveals tremendous differences. In some Middle Eastern cultures, it is common to stand close to others in conversation. Americans keep more distance and maintain a large “personal space.” Additionally, behaviors as simple as eating and drinking vary greatly from culture to culture. Some cultures use tools to put the food in the mouth while others use their fingers. If your professor comes into an early morning class holding a mug of liquid, what do you assume they are drinking? In the U.S., it’s most likely filled with coffee, not Earl Grey tea, a favorite in England, or Yak Butter tea, a staple in Tibet.
Some travelers pride themselves on their willingness to try unfamiliar foods, like the late celebrated food writer Anthony Bourdain. Often, however, people express disgust at another culture’s cuisine. They might think that it’s gross to eat raw meat from a donkey or parts of a rodent, while they don’t question their own habit of eating cows or pigs.
Such attitudes are examples of ethnocentrism, which means to evaluate and judge another culture based on one’s own cultural norms. Ethnocentrism is believing your group is the correct measuring standard and if other cultures do not measure up to it, they are wrong. As sociologist William Graham Sumner described the term, it is a belief or attitude that one’s own culture is better than all others. Almost everyone is a little bit ethnocentric.
