Interactionist sociologist Clark McPhail developed assembling perspective, another system for understanding collective behavior that credited individuals in crowds as rational beings. Unlike previous theories, this theory refocuses attention from collective behavior to collective action. Remember that collective behavior is a noninstitutionalized gathering, whereas collective action is based on a shared interest. McPhail’s theory focused primarily on the processes associated with crowd behavior, plus the lifecycle of gatherings. He identified several instances of convergent or collective behavior, as shown on the chart below.
Type of crowd Description Example
Family and friends who travel together Carpooling parents take several children to the movies
Group all facing the same direction A semi-circle around a stage
Sounds or noises made collectively Screams on a roller coaster
Collective and simultaneous participation in a speech or song
Pledge of Allegiance in the school classroom
Body parts forming symbols The YMCA dance
Objects collectively moved around Holding signs at a protest rally
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