Collecting self-reports—in which participants disclose their thoughts, feelings, desires, and actions—is a widely used measurement technique in social psychology. Self-reports can consist of individual questions or sets of questions that together measure a single conceptual variable. For example, one popular self- report measure, the Rosenberg Self-Esteem Scale, consists of a set of questions that measures individuals’ overall self-esteem. Respondents are asked the extent to which they agree with statements such as “I feel that I have a number of good qualities” and “All in all, I am inclined to feel that I’m a failure.” This scale, first developed by Morris Rosenberg in the 1960s, continues to be used today in a wide variety of settings in countries around the world because many researchers consider it to have good construct validity .
Self-reports give the researcher access to an individual’s beliefs and per- ceptions. But self-reports are not always accurate and can be misleading. For example, the desire to look good to ourselves and others can influence how we respond. This is evident in the results of research using the bogus pipe- line technique—a procedure in which participants are led to believe that their responses will be verified by an infallible lie detector. When participants believe their lies will be detected, they report facts about themselves more accurately and endorse socially unacceptable opinions more frequently. The bogus pipeline is, in fact, bogus; no such infallible device exists. But belief in its powers discourages people from lying.
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