Attributions and Subtyping People also maintain their stereotypes through how they make attributions—that is, how they explain the causes of others’ behaviors. Rather than accept a stereotype-disconfirming behavior at face value, such as a woman defeating a man in an athletic con- test, perceivers imagine the situational factors that might explain away this apparent exception to the rule, such as random luck, ulterior motives, or other special circum- stances. In this way, perceivers can more easily maintain their stereotypes of these groups
If we encounter someone’s behavior that clearly contradicts our stereotypes and we can’t easily explain it away as due to some situational factor, we may unwittingly pull out another trick to pre- serve our stereotypes: We consider the action or the person a mere exception to the rule. Confronted with a woman who does not seem modest and nurturing, for example, people can either develop a more diversified image of females or toss the mismatch into a special subtype—say, “cutthroat women” or “divas.” To the extent that people cre- ate this subtype, their existing image of women in general may remain relatively intact
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