A little Help for Our Friends, and Others like us Not surprisingly, people are usually more helpful to those they know and care about than to strangers or superficial acquaintances, but the type of relationship people are in with each other can affect norms about helping. People in an exchange relationship (such as acquain- tances or business associates) give help with the expectation of receiving compa- rable benefits in return—“If I help you move your furniture, you’d better give me a ride to the airport.” Compared to people in an exchange relationship, people in a communal relationship (such as close friends or romantic partners) feel more responsible for each other’s needs and are more likely to help, and they are less concerned with keeping track of rewards and costs.
Whether they are friends or strangers, we are more likely to help others who are similar to us. All kinds of similarity—from dress to attitudes to nationality— increase our willingness to help, and signs of dissimilarity decrease it. People are much more likely to help fellow ingroup members than they are to help members of an outgroup. The results of a meta-analysis of 212 studies affirm the reliability of this intergroup bias and also suggest that it is based more on people being especially helpful to ingroup members rather than being especially unhelpful to outgroup members
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