Culture, Attraction, and Close relationships In looking at attraction, desire, relationships, and love, one wonders, Are people all over the world similar or different? To what extent are these processes univer- sal or different from one culture to another? In recent years, several social psy- chologists have raised these kinds of questions.
When it comes to close relationships, research has shown that passionate love is a widespread and universal emotion. In surveys conducted throughout the world, William Jankowiak and Edward Fischer (1992) detected indications of passionate love in 147 out of 166 cultures as varied as Indonesia, China, Turkey, Nigeria, Trinidad, Morocco, Australia, and Micronesia. Drawing on this univer- sality, some researchers have begun to explore the underlying neuroscience. For example, anthropologist Helen Fisher (2004) believes that romantic love is hard- wired in the neurochemistry of the brain. In particular, Fisher argues that the neurotransmitter dopamine, which drives animals to seek rewards such as food and sex, is essential to the pleasure that is felt when these drives are satisfied. Hence, she argues, dopamine levels are associated with both the highs of roman- tic passion and the lows of rejection. Citing evidence from studies of humans and other animals, she also points to neurochemical parallels between romantic love and substance addiction.
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