The real-world correlation is intriguing, but it does not prove that the multi- cultural beliefs within the organization caused minority employees to feel more engaged. To test that hypothesis directly, Valerie Purdie-Vaughns and others (2008) presented African American corporate professionals with a brochure for a fictitious management consulting firm. For participants assigned to a value- diversity condition, the brochure stated, “While other consulting firms mistak- enly try to shape their staff into a single mold, we believe that embracing our diversity enriches our culture.” For others in a color-blind condition, the brochure stated, “While other firms mistakenly focus on their staff’s diversity, we train our diverse workforce to embrace their similarities.” Did the African American partic- ipants, experienced in the corporate world, feel comfortable with this company? If the brochure photographs depicted a high level of minority representation, they were fine. If the photos depicted a low level of minority representation, however, their comfort level depended on the company’s diversity beliefs. In this case, they trusted the multicultural firm that celebrated diversity and difference more than the color-blind firm that sought to minimize it.
Even after a person is hired, the evaluation process continues. Nobody enjoys being scrutinized by a boss or anyone else for that matter. Still, performance appraisal—the process of evaluating an employee’s work and communicating the results to that person—is an inevitable fact of life in the workplace. Perfor- mance appraisals provide a basis for placement decisions, transfers, promotions, raises and salary cuts, bonuses, and layoffs. They also give feedback to employ- ees about the quality of their work and their status within the organization. Per- formance appraisal is also at times the subject of policy debates as well—as in questions recently raised over how teachers should be evaluated and rewarded. For all these reasons, researchers have examined various aspects of this process.
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